Wartime Wednesday: Who
was the Mystery Chef?
Although television had been invented in 1927, it was
far from being the mainstream item it is today. In fact, very few households
had one. When WWII rolled around, the manufacturing of TVs stopped, so radio
remained the mass communication tool of government and industry. As such
producers recognized that the population would desire entertainment in addition
to news and public service announcements. Rather than thirty and sixty minute
programs like today, many radio shows ran for a mere fifteen minutes.
One of those shows was The Mystery Chef. Airing from 1932 to 1945, it was one of many popular
recipe programs. The host, James
MacPherson, was a Scotsman who came to the U.S. via England, but he remained
unnamed, so the general public had no idea who he was. Speculation abounds as
to why he maintained his anonymity. One blog claims it was because his mother
would be horrified that he had an effeminate hobby such as cooking. A museum
exhibit claims because his family was well-to-do, they would be upset that he
was doing such menial tasks. Whatever the reason, Mr. MacPherson was a huge
success.
In addition to sharing recipes on his show, he
discussed cooking on a budget as well as what he called artistry in the
kitchen. “Always be an artist at the stove, not just someone who cooks.” He
published his first cookbook in 1936: Be
an Artist at the Gas Range: Successful Recipes by the Mystery Chef, and
followed that up with The Mystery Chef’s
Own Cookbook in 1943. Copies are still available on Amazon. In 1949, NBC
launched the show one television, but it did not fare well and was canceled
after only one season.
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