Western Wednesday: Shopping in the Old West

Western Wednesday: Shopping in the Old West

Photo: Pixabay/
Sabrian Eickhoff

What do you think of when you hear the term “Old West?” Probably cowboys or ranches. Maybe saloons. But one mainstay of life in the towns that sprang up across the country during the 1800s is the general store, also known as a mercantile. Unlike the cities of the time that featured specialized boutiques, these small hamlets were remote, serving a population that had little time for shopping and often limited funds. 

The goal of the general store was to provide whatever the locals needed. Patrons could find tobacco, cigars, hardware, jewelry, buggy whips, horse tack, lanterns, pails, foodstuffs, fabric and sewing notions, household items, tools, small farm implements, soap, crockery, dishes, guns and bullets, clothing, candy, coffee, toiletries, school supplies such as slates and chalk, and patent medicines (most of which were untested and alcohol-based!). 

Merchandise could be purchased with cash or barter items, such as milk, eggs, or surplus produce. Shopkeepers also extended credit as necessary. In 1853, customers could expect to pay eight to ten cents per pound for rice, eleven cents per pound for pork versus nine cents per pound of salt beef. Fresh beef could be had for five cents per pound, whereas lard would run them up to twelve cents per pound. 

Many general store owners began as roving peddlers. After accumulating enough capital and inventory, they would establish a permanent location in a growing settlement. Others specifically sought one of the boomtowns such as a mining camp or railroad town. Sometimes, the mercantile would be the first business in a new settlement. 

Photo: Pixabay/
Brigette Werner

In addition to providing for the physical needs of the community, the general store was often the social center. A collection of chairs encircled the massive woodstove that was often located in the middle of the store. Some merchants offered inexpensive snacks such as soda crackers to allow folks to “sit a spell.” In his book, Pill, Petticoats, and Plows: The Southern Country Store, Thomas Clark indicated “Fox races, tobacco, cotton, horses, women, politics, religion—no subject is barred from the most serious and light-hearted conversation.” 

As the communications center of the town, the general store was typically the location of the post office with the owner acting as postmaster, sometimes even town clerk, Justice of the Peace, and/or undertaker. In later days, the mercantile was the first or only place in the town with a telephone. Less formal communication included a wall filled with lost and found notices, event flyers, election information, auctions, and “wanted posters” for outlaws. 

Keeping the shop clean would have been a challenge. With unpaved roads, customers tracked in dirt and other detritus, and the wood stove produced soot that settled on the goods. One report I found indicated it was not unusual to discover rodents foraging inside the store. 

Photo: Pixabay/
flockine

The late 1800s saw the advent of the mail order catalog business with Tiffany’s Blue Book considered the first in the U.S. In 1872, Aaron Montgomery Ward sent out his first “catalog,” a single sheet of paper showing merchandise for sale and including ordering instructions. Twenty years later, he was sending out a 540-page illustrated book selling 20,000 items, including prefabricated kit houses. Sears followed in 1888, and the decline of the general store began. The coming of the automobile in 1910 gave farmers and ranchers greater mobility, and as towns grew in size, the population was able to support specialized shops. 

There are remnants of general stores scattered around the U.S., and you may be pleasantly surprised to find one near you.

This article is a reprint of a guest post I did in February 2021. 

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Gold Rush Bride Tegan

She’s out to prove herself. He’s only looking for adventure. Neither one realizes they’ll find more than gold “in them thar hills.” 

Tegan Llewellyn has always been different than her adopted family, except Grandmother Hannah, a prospector during the 1829 Georgia gold rush. Now, seventy years later there are reports of gold in Nome, and the opportunity is too good to pass up. But Tegan doesn’t count on the dangers that strike from the moment she steps off the steamer, including the threat of losing her heart. 

Elijah Hunter has prospected for gold all over the US and Canada and likes being on the move. The last thing he expects to find on his latest search is a lady miner who proves to be nothing but trouble. Can he convince her that leaving is for her own good before it’s too late...for both of them?

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